Content Request Questions (CRQ),
Name
Email
Q1. Briefly describe the topic or main idea:
Q2. Who is this content for?
Baby Boomers
Generation X
Millennials
Generation Z
Generation Alpha
Q3. What is the content journey goal?
Educate /Awareness (TOFU – Top of Funnel)
Build Trust Consideration/ Compare (MOFU – Middle of Funnel)
Convert/ Decision/Take Action (BOFU – Bottom of Funnel)
Retain / Nurture (Loyalty Stage)
Empower Advocacy / Referrals (Advocacy Stage)
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